Editorial Policy

Editorial Standards and Content Integrity Policy

Document details

Document type

Editorial Standards and Content Integrity Policy

Version

v1.0

Last updated

Sat 07 Feb 2026

Applies to

All Aqar Sky content
Project and compound pages
Unit listings
Guides
News
Market explainers
Informational pages

1 Purpose

Aqar Sky publishes real estate content to help users understand and compare compounds projects and property options in Egypt
This policy explains how we create review and update content and how we protect editorial integrity

Our principle

• Clarity

• Accuracy

• Transparency

2 Editorial principles

A Accuracy first

We publish fact based information and clearly separate facts from analysis or opinion
We avoid certainty when the market is volatile especially prices and availability

• Facts must be supported by reliable sources when possible

• Unverified claims are labeled or withheld

• Time sensitive details are treated carefully

B Transparency

We explain what each piece of information represents using clear wording

Examples

• Starting price

• Indicative range

• Subject to availability

We maintain a Last updated timestamp when it meaningfully helps the user

C User value over noise

Content must serve a clear user intent

User intents

• Learn

• Compare

• Shortlist

• Contact for confirmation

We avoid

• Fluff

• Exaggerated claims

• Repetition that adds no value

D Fairness and neutrality

We present information fairly without misleading users
We do not claim a project is best without clear criteria and supporting context

3 Content types covered by this policy

Project and compound pages

• Developer information

• Location

• Unit types

• Amenities

• Payment plans

• Delivery timelines

• Verified notes

Unit listings

Includes primary listings resale listings and user submitted listings

• Descriptive listing information

• Verification labeling where applicable

Guides and explainers

• Educational content

• Buying process guidance

• Payment plan explanations

• Location guides

News and updates

• Market updates and announcements

• Careful handling of time sensitive details

Policy and transparency documents

• Price update methodology

• Data verification policy

• Editorial policy

• Related transparency documents

4 Authoring standards

Contributor standards

Content is written or reviewed by contributors with relevant experience in

• Real estate market understanding

• Property listing practices

• Content research discipline

Content standards

Where possible content includes

• Clear definitions of key terms

  • Down payment

  • Installments

  • Delivery

• Practical user facing comparisons

  • What matters

  • What varies

  • What to confirm

Optional reference

If you later publish an Editorial Team page add this section

• Meet our team and review standards
  Editorial Team URL

5 Fact checking and review workflow

Before publishing or materially updating content we apply review steps based on content type

A Factual content

Includes projects developers amenities and timelines

• Verified using the Data Verification Policy and source hierarchy

• Material claims are cross checked when feasible

• Conflicting information is clarified labeled or withheld until verified

B Price content

• Governed by the Price Update Methodology

• We avoid publishing precise numbers when verification is insufficient

• We use From or ranges when that is more accurate than a single number

C News and market updates

• We cite or reference primary sources when possible

• We avoid sensational headlines and misleading certainty

6 Advertising partnerships and editorial independence

Aqar Sky may have commercial relationships such as lead generation and partnerships
Our editorial standards apply regardless

Rules

• Commercial considerations must not override factual accuracy

• Sponsored content or paid placement if applicable must be disclosed clearly

• Listings and comparisons must not claim guarantees that cannot be verified

If you have no sponsorships or paid placements use this statement

• We do not allow commercial considerations to override editorial accuracy or transparency

7 Updates corrections and historical changes

Real estate information changes frequently
We handle updates as follows

• We update content when we obtain credible new information

• We aim to keep a Last updated timestamp for key pages

If a meaningful error is discovered we do the following

• Correct it

• Update the page

• Log the correction internally

If verification is not possible we may remove the claim and replace it with

• Contact us for the latest confirmed details

8 Handling user submitted content

For user submitted listings or user provided details

• We may edit for clarity and compliance without changing meaning

• We may label such data as User submitted or Indicative

• We may perform quick verification steps when feasible

• We do not publish sensitive personal data

9 Prohibited content and misleading practices

To protect trust Aqar Sky avoids

• Fake urgency such as Only today unless verified

• Guaranteed claims such as Guaranteed profit or Best price in Egypt without evidence

• Copying content that misleads users

• Publishing rumors as facts

• Manipulative or deceptive wording designed to push users into actions

10 SEO standards without sacrificing integrity

We follow SEO best practices but we do not write for search engines at the expense of the user

That means

• Clear structure

• Descriptive headings

• Helpful internal links

• No keyword stuffing

• No misleading titles

• No clickbait

• Focus on intent

  • Comparison

  • Location

  • Buying process

  • Project details

11 Contact and reporting editorial issues

If you believe content is inaccurate outdated or misleading share

• The page URL

• The issue you found

• The correct information if available

• Any supporting source optional

WhatsApp
+20 115 741 2442

Email automated
noreply@aqarsky.com